Wenger

posted in: Articles 0

Wenger Watches are made in Switzerland. The company’s head office is located in Delémont Switzerland. Wenger watches are supposedly related to the basic ideas and concept of the Swiss Army Knife, having a multifunctional outdoor focus. Additionally Wenger produces several watches focusing only on elegance.

Wenger is one of two companies that have manufactured Swiss Army knives. Based in Delémont, Wenger was acquired by rival Victorinox in 2005 Since 2013, Wenger Swiss Army knives are integrated in the Victorinox collection (as the “Delémont collection”); the brand Wenger remains for watches and licensed products. 

The history of Wenger S.A. is strongly linked to the history of the Swiss Army knife. Company origins Founded 1893 at Courtetelle in the Delémont valley in the Canton of Jura, the industrial cutlery house of Paul Boechat & Cie (the future Wenger) received a contract from the Swiss Army to produce knives as the second industrial cutlery manufacturer of Switzerland. In 1897 Theodore Wenger, a minister who had served in the USA, was returning home to Switzerland and was hired by the group of entrepreneurs that had bought Boechat & Cie two years earlier (later renaming the company Wenger et Cie.). One of Wenger’s first acts was to acquire a manufacturer of spoons and forks which he moved to a rented factory in Delémont. In 1900, a new 18,000-square-foot (1,700 m2) facility was built. Both the utensil operations and the Courtetelle cutlery production were incorporated into the new plant now called Fabrique Suisse de Coutellerie et Services. In 1908 the Swiss Army decided to split the contract, with half of the order going to Victorinox, in the German-speaking canton of Schwyz, and the other half to Wenger in the French-speaking part of the canton of Bern In 1929, after Theo Wenger’s death, Kaspar Oertli gained majority share in the company. In 1988, Wenger started producing watches, one year before Victorinox

Rebranding

After acquisition After being acquired by Victorinox, in 2005 Wenger S.A. started to develop new products. In the process of rebranding itself as a provider of multifunctional tools for outdoor adventures, Wenger started to cooperate with individuals such as Ueli Steck and Mike Horn acting as their brand ambassadors providing each of them with a suited multi-functional tool adapted to their specific challenges. Additionally Wenger cooperated with Alinghi providing the sailors with a suited multifunctional tool. Most recently Wenger supports the Patagonia Expedition Race.

Wenger Watches watches at the Wristwatch Bureau (Click here)